Cookie Policy
What are cookies and similar technologies?
When you use the BankingBridge, LLC and Rates.now (the “Services”), we and our partners may place cookies and similar technologies (e.g., web beacons, pixels, SDKs) on your device.
Cookies are small text files stored on your browser or device. They help the Services function, measure performance, remember your preferences, and personalize content and ads.
First-party cookies: set by BankingBridge, LLC and Rates.now when you visit our Sites or apps.
Third-party cookies: set by our service or advertising partners on our behalf (for functionality, analytics, marketing, and social media).
Session (temporary): deleted when you close your browser; support navigation and basic functions.
Persistent (multi-session): remain longer to remember preferences, sign-in state, and improve your experience.
Why we use cookies
Like most companies, we use cookies to:
Operate the Services and enable core features (sign-in, security, fraud prevention).
Measure usage (unique visitors, page views, time on page) and improve performance.
Personalize content and remember settings.
Analyze how the Services are used and enhance features.
Show and measure advertising, including interest-based ads on our Services and elsewhere.
We group cookies as:
Non-targeting (operational/functional/analytics): run the site, measure performance, and remember preferences.
Targeting (advertising): set by advertising partners to build interest profiles and show more relevant ads across sites. These identify your browser/device, not you directly. If you block them, you’ll see less targeted ads.
How to control cookies
You have choices:
Browser controls: Most browsers let you block, delete, or limit cookies in Settings/Options/Preferences (see your browser’s Help).
Cookie preference center: Where available, you can manage categories (e.g., analytics, advertising) from our on-site cookie banner or preferences link.
Do Not Track / GPC: Where required, we recognize browser-based Global Privacy Control (GPC) signals.
Note: Disabling certain cookies may affect site functionality.
Web beacons, social buttons, and third parties
We may include third-party content (e.g., ads) that uses web beacons/pixels to read or set cookies in connection with your viewing. Social buttons (e.g., Facebook “Like”/“Share”) may allow those providers to collect data via their cookies—even if you don’t interact with the button—subject to their own privacy policies.
We work with analytics/advertising partners (e.g., Google Analytics, Hotjar) and ad networks that collect information across sites and devices using cookies, pixels, and mobile IDs. They help us:
Perform analytics and audience measurement.
Show, personalize, and measure ads.
Detect and prevent fraud.
Support partner relationships and their own business purposes (per their policies).
Opt-outs & tools:
Network Advertising Initiative: http://optout.networkadvertising.org/#!/
Digital Advertising Alliance: http://optout.aboutads.info/#!/
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Mobile app choices
Mobile platforms may offer settings to limit interest-based ads (e.g., “Limit Ad Tracking” / “Opt out of Ads Personalization”). You can also manage permissions within the app or uninstall the app at any time. Opt-outs typically apply per browser and device.
